NEW DELHI: Reliance Industries is bracing for an initial demand supply mismatch, senior executives at the company with knowledge of the matter said, as it starts pre-booking of its much-anticipated 4G feature phone from Thursday evening, with an initial deposit of Rs 500 apiece.
The Mukesh Ambani-owned company is training hundreds of sales people, its own and those from largeformat retail chains such as The Mobile Store and Sangeetha Mobiles, for educating consumers on booking the JioPhone.
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